Cookies Policy

What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites function efficiently, remember user preferences, and collect data to improve user experience and advertising performance.

We use two types of cookies:

• First-party cookies – Set by Popbrain to manage your interaction directly on our platform.
• Third-party cookies – Set by external services (e.g., ad networks or social media platforms) for extended functionality and targeting.

How We Use Cookies

Popbrain uses cookies to improve platform functionality, enhance campaign performance, and deliver relevant user experiences.

• A. Essential Cookies
• These cookies are necessary for basic platform operations, including:
• Secure login
• Campaign creation and dashboard functionality
• Account authentication and session stability

Disabling these cookies may result in restricted access or degraded performance.

• B. Performance & Analytics Cookies
• We use our proprietary analytics engine to:
• Track user interaction across campaigns
• Measure creator click-throughs, impressions, and conversions
• Monitor fraud signals and invalid click detection
• Optimize ad delivery and platform usability

All data is anonymized and used strictly for performance insights and security.

These cookies support our CPC (Cost-Per-Click) ad ecosystem by:

• C. Advertising & Retargeting Cookies
• These cookies support our CPC (Cost-Per-Click) ad ecosystem by:
• Tracking clicks driven by creator links
• Mapping engagement to specific creator profiles
• Measuring conversion metrics for each campaign

Used to personalize and remember your:

• D. Functional Cookies
• Used to personalize and remember your:
• Language preference
• Cookie consent status
• Saved session or login data

These enhance your overall experience with minimal user input.

Cookie Consent & Control

When you visit Popbrain, a cookie banner will prompt your consent. You can:

• Accept all cookies
• Reject non-essential cookies
• Manage your preferences via “Cookie Settings” at the footer of our website

Your preferences can be updated at any time.

Managing Cookies via Browser

You may also control cookies directly through your browser settings. Use the links below for instructions:

• Chrome
• Firefox
• Safari
• Edge

Please note that disabling cookies may affect certain features on the platform, particularly around campaign engagement and performance tracking.

Data Usage & Privacy

All cookie-based data is handled in accordance with our Privacy Policy.

• We do not sell or rent personal or campaign-related data.
• Collected data is anonymized where possible and used only to improve ad performance, fraud protection, and user experience.

Changes to This Policy

We may update this Cookies Policy to reflect changes in technology, legal requirements, or platform improvements. Updates will be posted here, and continued use of the platform constitutes your acceptance of the updated terms.

Last Updated: 21 May, 2025