Case Studies
Trusted by brands that demand results.
India's leading brands use Popbrain to reach real audiences through creators — with full click verification and billing only for what's genuine.
74.8% invalid traffic blocked · top brands scaled
4.3×
Better ROI vs traditional influencer marketing
97%
Peak click validity rate
74.8%
Invalid traffic blocked
4×
Lower cost vs conventional influencer deals
All Case Studies
HP IndiaHP IndiaConsumer Tech · Sales86% valid click rate — 19% above stated competitor baseline
HP Omnibook X campaign. Tech creators delivered tracked buyer-intent traffic with 86% click validity.
86%
Buyer-Intent Rate
↑19%
Click Quality Lift
CARS24CARS24Automotive · Sales74.8% invalid clicks removed — 4× cheaper than unverified billing
Instagram influencer campaign in Bangalore & Delhi. 74.8% of raw clicks were identified as invalid — Popbrain billed only verified clicks.
74.8%
Invalid Traffic Blocked
4×
Cheaper Campaign
FunngroFunngroGig Economy3.7× higher post-install activation — 74.5% activation rate
Task-completion earning app. Creator-matched installs drove 3.7× the industry activation rate — tracked end-to-end from click to task completion.
3.7×
Higher Conversions
74.5%
Activation Rate
MaybellineMaybellineBeauty · Sales76% verified beauty buyer intent — 17% above baseline
Maybelline Lifter Gloss campaign. Beauty creators drove buyer-intent traffic with a 76% valid click rate — low-quality traffic removed before billing.
76%
Valid Click Rate
↑17%
Click Quality Lift
MobuzyMobuzyGaming · Traffic₹0.50 CPC — 86% verified visit rate
Quiz-based earning app. Popbrain delivered ₹0.50 CPC with invalid traffic filtered before billing.
4×
Cheaper CPC
86%
Valid Click Rate
PocketfulPocketfulFinTech · Leads4.3× cheaper cost per Demat lead — 95% verified sign-up intent
FinTech Demat app. Finance creators drove tracked sign-up intent at a lower stated cost per lead than paid search.
95%
Verified Lead Intent
95%
Valid Click Rate
CreditMantriCreditMantriFinTech · Traffic95% verified loan-intent leads — 32% above FinTech baseline
Personal loan comparison platform. Finance creators drove tracked loan-intent traffic with 95% click validity.
95%
Loan-Intent Click Rate
↑32%
Click Quality Lift
DysonDysonPremium Appliances · Sales92.7% verified buyer click rate
Dyson Airwrap campaign. Lifestyle creators delivered tracked buyer-intent traffic with 92.7% verified clicks.
92.7%
Valid Click Rate
↑19%
Buyer Quality Lift
AjioAjioFashion · Sales86% verified buyer intent — 19% above network baseline
Ajio ethnic fashion campaign. Fashion creators drove buyer-intent traffic with 86% verified clicks — low-quality traffic removed before billing.
86%
Valid Buyer Clicks
↑19%
vs Industry Baseline
83% genuine travel-intent clicks — 28% above network average
Luxury budget travel platform. Travel creators drove verified visitor sessions — low-quality clicks removed before billing.
83%
Valid Click Rate
↑28%
More Valid Traffic
CYBXCYBXCybersecurity · AppInstall93% valid click rate — invalid traffic blocked before billing
Cybersecurity app. Tech creators demonstrated live threats while invalid clicks were filtered before billing.
93%
Valid Click Rate
↑37%
Click Quality Lift
Charlotte TilburyCharlotte TilburyLuxury Beauty · Sales82% verified luxury buyer intent — 26% above beauty baseline
Charlotte Tilbury luxury beauty campaign. Premium creators drove buyer-intent traffic with 82% verified clicks — low-quality traffic removed before billing.
82%
Valid Click Rate
↑26%
Click Quality Lift
Estée LauderEstée LauderLuxury Fragrance · Sales87.7% verified luxury buyer click rate — 25% above baseline
Estée Lauder fragrance campaign. Lifestyle creators drove tracked luxury buyer-intent traffic with 87.7% verified clicks.
87.7%
Valid Click Rate
↑25%
Click Quality Lift
2.4× lower CPI than paid social — 84% valid click rate
Women's health app. Creator-matched audiences drove tracked installs at less than half the paid social CPI — invalid clicks filtered before billing.
2.4×
vs Paid Social
84%
Valid Click Rate
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