Fashion · Sales · India-wide

Ajio

86% verified fashion buyer clicks — 19% above the standard network baseline.

Valid Click Rate

86%

vs 72% on standard networks — 19% better

Click Quality Improvement

↑19%

ethnic fashion buyer intent verified

Low-Quality Clicks Billed

932 invalid clicks — never invoiced

CPC Transparency

100%

fixed price on verified fashion buyers only

Challenge

Ethnic fashion sales attract browsers. Buyers are harder to reach.

Ajio's ethnic wear campaign needed audiences with genuine purchase intent — not discount browsers who compare and leave. Standard networks drove traffic volume but couldn't filter for buying behaviour.

Sale campaigns attract deal-seekers who don't convert

Discount events bring high click volume from non-buyers who compare prices and leave — inflating costs with zero return.

Ethnic fashion content needs visual creator match

A salwar campaign needs a creator who actually wears and styles the category — not a generic fashion account.

Above-average invalid click rate on fashion networks

Fashion sale campaigns are a target for invalid clicks — competitor networks billed without filtering.

Styling context drives purchase intent

Ethnic wear purchase is driven by seeing the outfit worn and styled — not product page images alone.

Solution

Fashion creators who styled Ajio ethnic wear — outfits that convert.

Ethnic wear and fashion creator matching

Creators whose content is ethnic styling, traditional fashion, and festival dressing — audiences already in the buying mindset.

Outfit reveal and styling content

Creators built full ethnic looks from the Ajio range — showing styling versatility and occasion-matching.

Fashion invalid traffic protection — above network benchmark

86% valid click rate, beating the standard network average by 19% — every bot click blocked before billing.

Creator-level conversion attribution

Each creator's click tracked to product page visit — buy intent measured per creator, not per campaign.

Results

86% verified buyer clicks. Every low-quality click removed.

Valid Click Rate

↑19%

vs Industry Baseline

Invalid Clicks Blocked

Buyer-Only

Invoice

Buyer-Intent Clicks

86%

Buyer-Intent Verified

Cost per Valid Click

Verified-Click-Only

Billing

The campaign needed people interested in buying ethnic fashion, not just clicking a discount. Popbrain's fashion creators brought buyer-intent traffic, with an 86% valid click rate.

Performance Marketing Team

Ajio — Fashion & Lifestyle

Launch a Campaign →Download PDF

✓ Performance-based pricing✓ Pay only for verified clicks✓ Track every creator’s performance✓ Transparent campaign reporting

Creator Spotlight