Consumer Tech · Sales · India-wide

HP India

86% valid click rate — 19% above the stated competitor-network baseline.

Valid Click Rate

86%

vs 72% on competitor networks — 19% better

Click Quality Improvement

↑19%

premium laptop buyer intent verified

Invalid Buyer Clicks Billed

1,410 invalid clicks — never invoiced

Buyer-Intent Tracking

100%

every click attributed to a verified buyer

Challenge

A premium laptop needs premium buyer intent — not inflated click counts.

HP India's Omnibook X needed genuine laptop buyers curious about AI features. Standard influencer networks delivered click volume but couldn't isolate or verify actual purchase intent.

Premium product demands premium audience quality

HP Omnibook X at a premium price point needs buyers actively researching high-performance laptops — not casual tech browsers.

AI laptop features need live demonstration

Copilot+ features, on-device AI, and performance claims cannot be communicated in a static ad — they need proof.

Tech campaigns attract above-average bot traffic

High-CPC tech keywords draw fraudulent clicks — standard networks bill for all of them with no visibility.

Creator endorsement is the premium trust signal

A trusted tech reviewer's recommendation carries more weight than any banner ad for a purchase of this size.

Solution

Tech creators who reviewed the Omnibook live — real performance, real verdict.

Premium tech content creator matching

Creators with audiences researching laptops for work, college, and creative use — pre-qualified purchase intent.

Live performance review content

Creators ran real workloads, tested AI features, and showed battery life — honest, detailed reviews that convert.

86% buyer-intent click validity — above competitor networks

Every invalid and bot click filtered before billing — only verified, engaged tech buyers invoiced.

Per-creator attribution from click to product page

Each creator's contribution tracked to product page visits — performance ranked and optimised in real time.

Results

86% verified buyer clicks. Every unverified click removed.

Valid Click Rate

↑19%

Valid Clicks

Invalid Clicks Blocked

Clean

Buyer-Only Billing

Buyer-Intent Clicks

86%

Buyer Protection

Effective CPC

Full

Buyer-Click Visibility

Our Omnibook AI campaign needed buyers, not browsers. Popbrain's tech creators demonstrated the laptop's AI features in real workflows — and the campaign recorded an 86% valid click rate. That's the audience quality we wanted.

Marketing Team

HP India — Omnibook AI Laptops

Launch a Campaign →Download PDF

✓ Performance-based pricing✓ Pay only for verified clicks✓ Track every creator’s performance✓ Transparent campaign reporting

Creator Spotlight