Gig Economy · India-wide
Funngro
3.7× the industry post-install activation benchmark — 74.5% activation rate.
Industry Conversion Rate
3.7×
74.5% post-install activation vs <20% benchmark
Valid Click Rate
76%
verified before billing — 24% invalid traffic caught
Campaign Attribution
100%
every rupee tracked to a real task completion
Unverified Billing
0%
all invalid traffic clicks filtered before invoice
Challenge
Installs without activation. No way to measure what actually worked.
Funngro's real metric was task completion after install — not raw install count. Standard networks had zero visibility into what happened after the click, making optimisation impossible.
01
Youth audience doesn't respond to traditional ads
Gen-Z users ignore banner and search ads for new apps — peer recommendation is the only trust signal that works.
02
High drop-off between install and first task
Users installed but never completed their first earning task — the product's key activation moment.
03
Earning model needed proof, not claims
"Earn money by completing tasks" is a category full of scams — users needed to see real withdrawals, not ad copy.
04
No attribution beyond the install event
Standard networks provided click-to-install data only — zero visibility into which creators drove active users.
Solution
Student creators who earn on Funngro themselves.
Matched with student and micro-earning creators
Creators already using the app documented their own task completions and withdrawal proofs.
Show-the-earnings content format
Screen recordings of actual task completions and bank transfers — the most credible proof available.
Click quality verified before billing
76% of clicks confirmed as genuine before any billing — bot and duplicate traffic blocked at ingestion.
Post-install conversion tracked to task completion
Attribution extended past the install — each creator's active user rate measured and optimised.
Results
3.7× higher post-install activation. 74.5% task completion rate.
Post-Install Conversion
3.7×
Higher Activation Rate
Valid Clicks Billed
↓24%
Traffic Verified
Task Completions
318
tracked task completions
Cost per Conversion
Full
Campaign Attribution
We're a Shark Tank featured app but getting students to actually earn — not just install — was the challenge. Popbrain's creator network drove a 74.5% post-install activation rate. That's what growth looks like.
Funngro Growth Team
Funngro — Shark Tank Season 3
Creator Spotlight
Top performing creators
#
Creator
Followers
CTR
Performance
1
Hardik shastri
@mensinbooots · Business · Brand Ambassadors
806K
6.8%
2
Tanika
@thetwirlingtwins · Entertainment
253K
5.9%
3
tuntunstorytoon
@tuntunstorytoon · Motivational Pages · Smartphones
362K
4.7%
More Case Studies
See how other brands scaled with Popbrain
HP India86% valid click rate — 19% above the stated competitor-network baseline.
86%Valid Click Rate
CARS2474.8% of clicks were invalid — caught and removed. CARS24 paid only for real visitors.
74.8%Invalid Traffic Blocked
Maybelline76% verified beauty buyer clicks — 17% above the beauty network baseline.
76%Valid Click Rate