Automotive · Sales · Bangalore & Delhi

CARS24

74.8% of clicks were invalid — caught and removed. CARS24 paid only for real visitors.

Invalid Traffic Blocked

74.8%

every invalid click intercepted, nothing billed

vs Unverified Networks

4×

vs equivalent campaign on standard networks

Invalid Clicks Billed

only verified clicks were invoiced

Ad Spend Saved

75%

budget protected from fraudulent traffic

Challenge

Nearly three-quarters of clicks were invalid. All would have been billed.

CARS24's influencer campaign attracted high click volume — but Popbrain's verification identified most as low-quality or bot traffic. On a standard network, every click would have been invoiced at full rate.

Used car category is a top target for invalid traffic

High intent signals attract bots — automotive campaigns consistently see above-average invalid traffic rates.

Standard networks bill per click regardless of quality

Without verification, every bot click would have been invoiced at full CPC — real budget, zero real reach.

Metro campaign required stronger invalid-traffic filtering

Additional verification was applied to the Bangalore and Delhi campaign traffic.

Influencer campaigns lack post-click accountability

Most influencer networks stop at the click — no verification of who actually visited or took action.

Solution

Pay only for verified visitors. Remove everything else.

Automotive intent creator matching

Creators covering used car buying, ownership tips, and auto finance — audiences actively in the car market.

Real-time invalid clicks blocking at every touchpoint

Device fingerprinting, VPN detection, bot signatures, and duplicate session filtering — all before billing.

Billing locked to verified valid clicks only

Only clicks that passed all verification checks were invoiced — no exceptions, no estimates.

Geographic bot filtering for metro markets

Additional invalid-traffic filtering was applied to campaign traffic from Bangalore and Delhi.

Results

74.8% invalid clicks removed. Real visitors only billed.

Raw Clicks

74.8%

Invalid Traffic Blocked

Amount Saved

4×

vs Unverified Networks

Invalid Traffic Click Rate

100%

Verified Billing

Billing Model

Zero

Unverified on Invoice

41,000 clicks sounds like a great campaign. But 30,000 of them were bots. Popbrain was the only network that showed us the real number — and billed us only for what was real. That's ₹61,000 we didn't waste.

Performance Marketing Team

CARS24 — Used Cars Platform

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✓ Performance-based pricing✓ Pay only for verified clicks✓ Track every creator’s performance✓ Transparent campaign reporting

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