Luxury Fragrance · Sales · India-wide

Estée Lauder

87.7% verified luxury buyer clicks — 25% above the stated luxury beauty baseline.

Valid Click Rate

87.7%

verified from campaign click totals

Click Quality Improvement

↑25%

vs 70% baseline for luxury beauty

Invalid Luxury Clicks Billed

526 invalid clicks — never invoiced

CPC Transparency

100%

every rupee tracked to a verified buyer

Challenge

Fragrance can't be shown. It has to be felt through a creator.

Estée Lauder's Magnolia Bloom needed aspirational buyers who trusted a creator's sensory recommendation. A BOGO offer attracted bargain-seekers; the brand needed genuine fragrance purchase intent.

Fragrance is a sensory product — impossible to show in an ad

No display ad or product image can communicate how a fragrance smells — creator emotion and storytelling is the only substitute.

BOGO offer drew deal-seekers, not fragrance buyers

A two-for-one promotion attracts bargain chasers who compare and abandon — not the luxury purchase intent needed.

Luxury beauty campaigns have above-average invalid traffic rates

High-value product keywords attract bots and click farms — standard networks bill for the full click volume.

Luxury brand needs aspirational framing — not discount

Estée Lauder's equity is aspiration. Discount-first messaging undermines brand perception even when it drives traffic.

Solution

Fragrance creators who made Magnolia Bloom a mood — not a product.

Lifestyle and fragrance storytelling creator matching

Creators whose content evokes sensory experience — morning routines, mood boards, luxury lifestyle moments.

Mood-first fragrance content — not product features

Creators described the Magnolia Bloom experience: the occasion, the feeling, the compliments received — not ingredients.

Luxury buyer protection — invalid traffic filtered before billing

89.5% valid click rate — 25% above the luxury beauty baseline — all bot and deal-seeker clicks removed.

Fragrance buyer intent verified on every click

Fixed CPC applied only on confirmed, engaged luxury beauty visitors — no bulk or estimated billing.

Results

89.5% verified luxury buyer clicks. Billing on real buyers only.

Valid Click Rate

↑25%

Valid Clicks

Invalid Clicks Blocked

Unverified Buyers Billed

Buyer-Intent Clicks

87.7%

Buyer Protection

Effective CPC

Full

Cost-per-Buyer Tracking

Fragrance can't be sold with a banner. Popbrain's lifestyle creators made Beautiful Magnolia a mood — and 87.7% of every click was a genuine luxury buyer. The BOGO actually drove gifting intent.

Marketing Team

Estée Lauder India

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✓ Performance-based pricing✓ Pay only for verified clicks✓ Track every creator’s performance✓ Transparent campaign reporting

Creator Spotlight