Cybersecurity · AppInstall · India-wide

CYBX

93% valid click rate — every invalid click removed before billing.

Valid Click Rate

93%

highest in cybersecurity category on platform

More Valid Clicks

37%

vs industry average of ~68% validity

Click Transparency

100%

full cost visibility — nothing billed blind

Zero Invalid Clicks on Invoice

every fraudulent click blocked before invoice

Challenge

Security-conscious users are hard to reach. Bot clicks filled the gap.

CybX needed IT professionals and privacy-aware users who would actually install and use a security app. Standard networks delivered click volume with no install quality or intent verification.

Cybersecurity audience won't click on generic ads

Privacy-conscious users actively block trackers and ignore display ads — standard paid channels barely reach them.

High bot contamination in the security vertical

Security app keywords attract competitor bots and click farms — inflating costs with zero purchase intent.

Zero-to-trusted brand needs a credible introduction

A new security product can't win trust via ad copy alone — the threat and the solution both need demonstration.

Complex product requires a live explainer

VPN and cybersecurity features need context — screenshots and taglines don't communicate real value.

Solution

Tech creators who demonstrated the threat — and the solution — live.

Security and tech content creator matching

Creators covering data privacy, digital safety, and online threats — audiences already alert to cyber risk.

Live threat demonstration content

Creators showed real hacking risks on public Wi-Fi and how CybX blocked them — education that converts.

Bot and invalid click elimination before billing

93% click validity achieved — every fraudulent and duplicate click filtered before the invoice was raised.

Full cost transparency on verified clicks only

Every rupee tracked to a confirmed, real, security-interested user — no estimated or bulk billing.

Results

93% valid installs. Zero unverified clicks billed.

Valid Click Rate

↑37%

Valid Clicks

Invalid Clicks Blocked

Zero

Wasted Spend

Total Valid Clicks

94.3%

Click Quality Protection

Effective CPC

100%

Click Transparency

Security app audiences are sceptical of ads — they need proof, not a claim. Popbrain's tech creators demonstrated the exact threat we protect against. 93% click validity was a bonus we didn't expect.

Growth Team

CYBX — Cybersecurity App

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✓ Performance-based pricing✓ Pay only for verified clicks✓ Track every creator’s performance✓ Transparent campaign reporting

Creator Spotlight