Women's Health · India-wide
Woxxin
Creator-matched app installs at 2.4× lower CPI — 84% valid click rate, zero unverified billing.
vs Paid Social CPI
2.4×
same audience, less than half the cost
Valid Click Rate
84%
highest in women's health on platform
Verified Installs
100%
every billed install from a real user
Wasted Spend
0%
3,043 invalid clicks filtered before billing
Challenge
Paid social CPI too high. Installs with no health intent.
A women's health app needed users who would actually engage with the product — not generic installs from broad paid campaigns. High CPI and low post-install retention made the unit economics unsustainable.
01
Meta CPI well above sustainable acquisition cost
Generic paid audiences drove up cost with low purchase intent from women's health seekers.
02
Invalid clicks billed as real engagement
Nearly a third of clicks were bot or low-quality traffic — with no way to filter before billing.
03
Broad targeting missed the actual audience
Health app users need specific lifestyle triggers — generic interest targeting produced low retention.
04
No creator trust in a sensitive category
Women's health needs a trusted voice, not an ad. Standard placements had no authenticity signal.
Solution
Health creators. Verified clicks. Genuine installs.
Matched with women's health content creators
Period tracking, wellness, and self-care creators whose audiences already trust health recommendations.
Authentic app walkthrough content
Creators documented their own app experience — tracking cycles, reading insights — not scripted demos.
invalid clicks filtered before every billing cycle
Every click verified for bot signals, duplicate devices, and VPN traffic — only genuine health-intent clicks billed.
Install attribution linked to creator performance
Each creator's contribution tracked end-to-end — from click to install to in-app action.
Results
2.4× cheaper per install. 84% of every click verified.
Cost per Install
2.4×
vs Paid Social
Valid Click Rate
↑29%
Valid Clicks
Total Installs
100%
Intent-Matched Installs
Invalid Clicks Blocked
Zero
Unverified Billing
We were paying ₹28 per install with no visibility into click quality. Popbrain filtered 3,043 invalid clicks before billing and got us to ₹11.5 CPI — that's money we reinvested into scaling.
Growth Team
Woxxin — Women's Health App
Creator Spotlight
Top performing creators
#
Creator
Followers
CTR
Performance
1
Darshana Bulchandani
@darshana_bulchandani · Skin Care · Lifestyle
1M
5.2%
2
Khushi Maheshwari
@thekhushimaheshwari · Lifestyle
895K
4.1%
3
Kamlesh Kumar Bind
@kamleshkumarsirashi · Fitness · Photography
601K
3.6%
More Case Studies
See how other brands scaled with Popbrain
HP India86% valid click rate — 19% above the stated competitor-network baseline.
86%Valid Click Rate
CARS2474.8% of clicks were invalid — caught and removed. CARS24 paid only for real visitors.
74.8%Invalid Traffic Blocked
Funngro3.7× the industry post-install activation benchmark — 74.5% activation rate.
3.7×Industry Conversion Rate