Premium Appliances · Sales · India-wide

Dyson

92.7% verified buyer clicks — based on 1,129 verified clicks and 89 invalid clicks filtered.

Valid Click Rate

92.7%

calculated from 1,129 verified and 89 invalid clicks

Click Quality Improvement

↑19%

vs 78% on competitor networks

Unverified Buyer Clicks

89 invalid clicks — never charged

Buyer-Intent Tracking

100%

every Airwrap click attributed and verified

Challenge

A premium styling tool needs buyers — not beauty browsers.

Dyson Airwrap's premium price demands genuine buyer intent. Standard influencer networks delivered clicks from beauty audiences — but couldn't separate aspirational followers from active purchasers.

Premium price needs verified high-income intent

Airwrap buyers are a specific segment — standard targeting reaches beauty audiences broadly, not purchasers specifically.

Styling results have to be seen to be believed

The Airwrap's value is its finish — curls, volume, and smoothness can only be proven with before-and-after video.

Premium brand trust requires creator credibility

An Airwrap recommendation from a creator with 50K genuine beauty followers converts better than a mega-influencer post.

Bot traffic filtered — premium budget protected

A small percentage of clicks were invalid — caught and removed before billing, protecting the premium campaign spend.

Solution

Hair care creators who styled with Airwrap on-camera — real results.

Indian hair type creator matching

Creators with Indian hair textures demonstrating Airwrap results on the actual hair types of the target audience.

Live styling transformation content

Before-and-after styling sessions filmed in real conditions — the proof format that drives premium purchase decisions.

Highest click validity in premium appliance category

94.2% valid click rate — every fraudulent click filtered before billing, best in the premium home segment.

Full buyer attribution from creator to product page

Every click tracked from creator content to Dyson product page — verified buyer intent, not estimated reach.

Results

94.2% verified buyer clicks. Highest in premium appliance category.

Valid Click Rate

↑19%

Quality Advantage

Invalid Clicks Blocked

Zero

Invalid Buyer Clicks

Verified Buyer Clicks

94.2%

Buyer Protection

Effective CPC

92.7%

Buyer Protection

Airwrap is a ₹30,000 product. Every click has to be a serious buyer. Popbrain's hair creators demonstrated results on Indian hair types — and 92.7% of every click was real. That's the audience quality we paid for.

Marketing Team

Dyson India — Premium Appliances

Launch a Campaign →Download PDF

✓ Performance-based pricing✓ Pay only for verified clicks✓ Track every creator’s performance✓ Transparent campaign reporting

Creator Spotlight